Youssef is Verve Culture's leather pouf maker! Here is a link to his creations: Leather Poufs
Youssef is a skilled leather craftsman from the ancient city of Fez, located in the heart of Morocco. His love for the craft and the desire to preserve the traditions passed down from his grandfather, Mohammed, has inspired him to create exquisite leather goods that are both functional and beautiful.
Youssef uses all types of leather in his creations, including goat, sheep, cow, and camel. He purchases cured hides from various leather traders in the area, and depending on the desired color and type of leather, he visits different tanneries to obtain the natural dyes needed to achieve his desired results. He sources all the other materials required to create his products, such as zippers, fabric, and trims, from local small traders.
With over 20 people working with him during busy periods, Youssef’s team comprises of men and women working in small workshops and women who do embroidery or patterns on the leather from their homes.
Youssef continues to create his leather goods with the same passion and dedication as always, despite some hardships during the pandemic. He loves that he is keeping the traditions passed down from his grandfather alive. His team produces a wide range of products, including poufs, handbags, carry bags, and small cases.
One of Youssef's favorite aspects of his work is creating new patterns. He takes great pride in his workmanship and the use of local leather. He also has a vast collection of tried-and-true patterns passed down from his grandfather, which he continues to use in his creations.
Youssef's leather goods are not only functional but also beautiful works of art. They showcase the traditional craftsmanship and the natural beauty of the leather he uses. His creations are highly sought after by tourists and locals alike.
Youssef's work is a testament to the importance of preserving traditional crafts and the local industries that support them. His dedication to creating high-quality leather goods and keeping the traditions of his grandfather alive is admirable. It is artisans like Youssef who keep the history and culture of their communities alive through their work.
