Privacy policy

Verve Culture, LLC

Effective Date: September 25, 2026
Last Updated: September 25, 2026

Verve Culture, LLC ("Verve Culture," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and otherwise process personal information when you visit or use https://verveculture.com, purchase our products, communicate with us, subscribe to our marketing communications, or otherwise interact with our services (collectively, the "Services").

This Privacy Policy also describes the privacy rights available to residents of certain US states, including California, Colorado, Connecticut, Virginia, and other states with applicable consumer privacy laws.

Please read this Privacy Policy carefully. Where consent is legally required, we will request your consent separately. Your use of our website does not constitute consent to processing for which consent is required by law.

1. Who We Are

The Services are operated by:

Verve Culture, LLC
1205 Hilltop Parkway
Steamboat Springs, CO 80487
United States

Privacy Contact: info@verveculture.com
Website: https://verveculture.com

For purposes of applicable US state privacy laws, Verve Culture, LLC acts as a business or controller of personal information that it determines to collect and process, subject to the applicability and scope of each law.

Certain service providers may process personal information on our behalf under contractual restrictions. Other third parties may process information independently under their own privacy policies.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through our website, online store, checkout, customer service channels, marketing communications, and other interactions with Verve Culture.

It applies to information collected directly from you, automatically through your device or browser, and from third-party sources where permitted by law.

This Privacy Policy does not apply to information collected by third-party websites, services, or applications that we do not control, even if those services are accessible through links on our website.

Where applicable law provides greater privacy protection than this Privacy Policy, we will process personal information in accordance with the applicable law.

3. Personal Information We Collect

The categories of personal information we collect depend on how you interact with us, the products or services you use, and your privacy choices. We do not necessarily collect every category of information listed below from every consumer.

3.1 Identifiers and Contact Information

We may collect:

  • Name, including first and last name.
  • Billing and shipping addresses.
  • Email address.
  • Telephone number and mobile phone number.
  • Account username, customer ID, or similar identifiers.
  • Online identifiers, including cookie identifiers and advertising identifiers.
  • IP address and other identifiers associated with your browser or device.

We use this information to process orders, communicate with customers, maintain accounts, deliver products, prevent fraud, and provide marketing communications where permitted.

3.2 Commercial and Transaction Information

When you purchase, attempt to purchase, return, or inquire about a product, we may collect:

  • Products purchased, viewed, added to cart, or considered.
  • Order number, transaction date, order value, and purchase history.
  • Billing and shipping details.
  • Discounts, promotional codes, gift cards, refunds, and returns.
  • Customer service and order-related correspondence.
  • Information about product preferences and shopping activity.

We use this information to fulfill transactions, provide customer support, manage returns, administer promotions, improve our product offerings, and comply with legal obligations.

3.3 Payment Information

When you make a purchase, payment information may be collected and processed by our payment processors and payment service providers.

Depending on the payment method, this may include payment card details, billing information, payment tokens, transaction identifiers, and payment status.

We generally receive payment confirmations, transaction details, and limited payment information necessary to administer orders. Full payment card information may be processed directly by our payment providers rather than stored on our own systems.

3.4 Device, Internet, and Browsing Information

When you visit our website, we may automatically collect information such as:

  • IP address and approximate location derived from it.
  • Browser type, operating system, and device type.
  • Device identifiers and advertising identifiers.
  • Language preferences, time zone, and general device settings.
  • Pages, products, and content viewed.
  • Referring and exit pages, search terms, and referral sources.
  • Dates, times, and duration of visits.
  • Clicks, navigation, scrolling, and interactions with website features.
  • Cookie identifiers, pixel events, and similar online activity data.

We use this information to operate and secure our website, analyze traffic, understand shopping behavior, improve the customer experience, measure advertising performance, and support fraud prevention.

3.5 Inferences and Preferences

We may infer preferences or interests from your interactions with our Services, such as product preferences, shopping interests, likely product categories of interest, or responses to marketing campaigns.

These inferences may be used to personalize website content, recommend products, measure marketing effectiveness, and deliver advertising where permitted by law.

We do not use inferences to make decisions that produce legal or similarly significant effects on consumers unless we provide any required notices, assessments, and rights under applicable law.

3.6 Communications and Customer Service Information

If you contact us, subscribe to communications, participate in a promotion, or interact with our customer service team, we may collect:

  • The contents of messages, emails, inquiries, and feedback.
  • Contact details and communication preferences.
  • Records of requests, complaints, and resolutions.
  • Information you voluntarily provide in surveys, contests, or promotions.

3.7 Sensitive Personal Information

Depending on your interactions with us, certain information may qualify as sensitive personal information under applicable law, such as account login credentials, precise geolocation, or certain payment information.

We do not intentionally collect precise geolocation data for purposes unrelated to providing or securing the Services.

We do not intentionally collect sensitive personal information to infer characteristics about consumers.

Where applicable law requires consent or provides the right to limit the use or disclosure of sensitive personal information, we will provide the applicable consent or limitation mechanism.

3.8 Information from Third-Party Sources

We may receive personal information from:

  • Shopify and other e-commerce service providers.
  • Payment processors and fraud prevention providers.
  • Shipping, delivery, and fulfillment providers.
  • Advertising, analytics, and marketing platforms.
  • Social media platforms, where you interact with our content or advertisements.
  • Business partners, referral partners, and promotion providers.
  • Publicly available sources, where permitted by law.

We use information from these sources to process orders, prevent fraud, measure advertising, personalize marketing, and support our business operations.

4. Sources of Personal Information

We collect personal information from the following categories of sources:

  • Directly from you: Checkout, account registration, contact forms, email, SMS, surveys, and other interactions.
  • Automatically from your device: Cookies, server logs, pixels, analytics events, and browser interactions.
  • Service providers: Shopify, payment processors, shipping providers, and fulfillment companies.
  • Advertising and analytics partners: Advertising attribution, campaign interactions, and analytics reports.
  • Other third parties: Referral partners, social platforms, promotion partners, and fraud prevention services.

We may combine information from multiple sources to provide, secure, and improve the Services, subject to applicable law and your privacy choices.

5. How We Use Personal Information

5.1 Providing and Fulfilling Our Services

We use information to:

  • Process and fulfill orders.
  • Process payments, refunds, and returns.
  • Arrange shipping, delivery, and order tracking.
  • Create and administer customer accounts.
  • Provide invoices, receipts, and order confirmations.
  • Respond to customer inquiries and provide customer support.

5.2 Operating and Improving Our Website

We use information to maintain and operate our website and online store, understand website usage and customer shopping behavior, improve website functionality and performance, test new features, diagnose technical issues, and prevent abuse.

5.3 Marketing and Advertising

Where permitted by law and consistent with your privacy choices, we may use personal information to:

  • Send promotional emails, newsletters, and offers.
  • Send marketing text messages where valid consent has been obtained.
  • Deliver or personalize advertisements.
  • Measure advertising performance and conversions.
  • Create audience segments and suppress audiences from advertising.
  • Understand the effectiveness of campaigns and promotions.

You may opt out of marketing emails through the unsubscribe link included in those messages.

You may opt out of marketing text messages by following the instructions included in the messages, including replying STOP where supported.

Opting out of marketing communications does not prevent us from sending transactional or service-related communications, such as order confirmations, delivery updates, account notices, and important information about purchases.

5.4 Abandoned-Cart Communications

We may use shopping cart information, such as products added to a cart and whether a transaction was completed, to provide cart reminders and related communications.

We may use cookies or similar technologies to remember cart contents and understand whether a shopping session resulted in a purchase.

We will send marketing text messages about abandoned carts only where the applicable consent and communications requirements have been satisfied.

The collection of a phone number at checkout or the entry of a phone number alone does not necessarily constitute consent to receive marketing text messages.

5.5 Security, Fraud Prevention, and Legal Compliance

We may use personal information to detect, investigate, and prevent fraud and unauthorized transactions; protect our website, customers, personnel, and business; verify identities where necessary; enforce our terms and policies; comply with applicable laws and lawful requests; and establish, exercise, or defend legal claims.

5.6 Business Transactions

We may process personal information in connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other corporate transaction, subject to applicable legal requirements.

6. Cookies, Pixels, Analytics, and Similar Technologies

We and our service providers may use cookies, pixels, tags, software development kits, local storage, server-side tracking, and similar technologies.

These technologies may collect information about your device, browser, browsing activity, and interactions with our website.

6.1 Categories of Technologies

Strictly Necessary Technologies

These technologies support essential website functions, including shopping cart operations, checkout, security, fraud prevention, and privacy preference storage. They may operate without consent where permitted by applicable law.

Analytics and Performance Technologies

These technologies help us understand how visitors use the website, measure traffic, diagnose technical problems, and improve the shopping experience. Examples may include Google Analytics or Shopify analytics tools.

Advertising and Targeting Technologies

These technologies may be used to measure advertising campaigns, deliver advertisements, build audiences, and understand interactions with advertisements. Examples may include Meta Pixel, Google advertising technologies, Microsoft advertising technologies, and other advertising platforms.

Functional and Personalization Technologies

These technologies may remember your preferences, settings, and prior interactions to improve your experience.

6.2 Cookie Preferences

Where required by applicable law, we will provide a mechanism to obtain consent before placing or activating non-essential cookies or similar technologies.

You may be able to manage your preferences through our cookie banner, privacy settings, browser settings, or other controls provided through the website.

Disabling certain cookies may affect website functionality, shopping cart features, personalization, or checkout operations.

Where required, we will provide a mechanism to withdraw consent as easily as it was provided.

6.3 Global Privacy Control and Browser Preference Signals

Certain browsers and browser extensions allow consumers to send a Global Privacy Control ("GPC") or similar opt-out preference signal.

Where applicable law requires us to recognize a qualifying signal, we will treat it as a valid request to opt out of the sale or sharing of personal information or targeted advertising, as applicable.

We will apply the signal to the browser or device and, where required and technically supported, to associated personal information or accounts.

We will not require a consumer to create a new account merely to exercise a privacy right where prohibited by applicable law.

The legal treatment of GPC and similar signals may differ by state. We will honor qualifying signals in accordance with applicable requirements.

6.4 Do Not Track

Some browsers offer a Do Not Track ("DNT") setting. Because there is no uniform industry standard governing all DNT signals, our treatment of DNT signals may differ from our treatment of GPC and other legally recognized opt-out preference signals.

We will honor browser signals where required by applicable law. A DNT signal is not necessarily equivalent to a legally recognized GPC signal.

7. How We Disclose Personal Information

We may disclose personal information to the categories of recipients described below for the purposes explained in this Privacy Policy.

7.1 Service Providers and Processors

We may disclose personal information to service providers and processors that perform services on our behalf, including:

  • E-commerce hosting and storefront providers.
  • Payment processors and payment service providers.
  • Shipping, logistics, and fulfillment companies.
  • Customer service and customer relationship management providers.
  • Email, SMS, and marketing communication providers.
  • Analytics and website performance providers.
  • Security, fraud prevention, and technology providers.

These providers may process personal information only as permitted by applicable law and their contractual arrangements with us.

They may not use personal information for their own independent purposes where prohibited by their service provider or processor obligations.

7.2 Advertising and Analytics Partners

We may disclose certain online identifiers, device information, browsing activity, advertising interactions, and related information to advertising and analytics partners.

These disclosures may support advertising measurement and attribution, conversion tracking, audience creation, campaign optimization, personalized or targeted advertising, and analytics.

Depending on applicable law and the circumstances, these disclosures may constitute a "sale," "sharing," or processing for "targeted advertising," even if no money is exchanged.

We will provide applicable opt-out rights and honor qualifying consumer requests and preference signals.

7.3 Business and Promotion Partners

We may disclose information to business partners where necessary to provide a product, service, promotion, or experience requested by you.

Where a partner independently determines how it uses your personal information, that partner's own privacy policy may apply.

We will provide any notices or obtain any consent required by applicable law before making such disclosures.

7.4 Legal, Regulatory, and Security Disclosures

We may disclose personal information when reasonably necessary to comply with applicable laws and regulations, respond to lawful subpoenas or court orders, protect our rights and safety, investigate suspected fraud or unlawful activity, or enforce agreements and resolve disputes.

7.5 Corporate Transactions

Personal information may be disclosed to prospective or actual buyers, investors, lenders, professional advisers, or other parties in connection with a business transaction, subject to appropriate confidentiality and legal protections.

7.6 With Your Direction or Consent

We may disclose personal information when you direct us to do so or provide consent, where required by law.

7.7 Text Messaging Consent Information

We do not sell text messaging opt-in data or consent records to third parties.

Text messaging originator opt-in data and consent will not be shared with third parties for their own marketing purposes.

We may disclose such information to service providers that support the delivery and administration of our messaging program, subject to applicable legal requirements and contractual restrictions.

8. Sale, Sharing, and Targeted Advertising Opt-Out Rights

Certain US state privacy laws provide consumers with the right to opt out of the sale of personal information, sharing of personal information for cross-context behavioral advertising, or processing of personal information for targeted advertising.

For purposes of this Privacy Policy, the terms "sale," "sharing," and "targeted advertising" have the meanings assigned to them under applicable law. These terms may cover certain advertising and analytics disclosures even where no money is exchanged.

8.1 How to Exercise Your Opt-Out Rights

You may exercise applicable opt-out rights by:

  1. Using the "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link on our website.
  2. Contacting us at info@verveculture.com with the subject line "Privacy Opt-Out Request."
  3. Using a qualifying opt-out preference signal, such as GPC, where required by applicable law.

You do not need to create a new account to exercise an opt-out right.

We will not require you to provide unnecessary personal information to exercise an opt-out right.

We will process opt-out requests within the time required by applicable law and communicate with you if additional information is reasonably necessary.

8.2 Effect of an Opt-Out

When we receive a valid opt-out request, we will stop the applicable sale, sharing, or targeted advertising processing covered by that request, subject to legal exceptions.

An opt-out may not prevent all advertising. For example, you may continue to receive contextual advertisements that are not based on your personal information in a manner covered by applicable law.

An opt-out also does not necessarily prevent disclosures to service providers for essential website operations, security, order fulfillment, or other permitted purposes.

8.3 Authorized Agents

Where permitted by applicable law, you may authorize another person to submit an opt-out request on your behalf.

We may require reasonable proof of authorization, consistent with applicable law.

We will not require you to provide a power of attorney where applicable law does not permit us to require one.

9. US State Privacy Rights

Depending on your state of residence, the nature of our business, and the applicability of the relevant privacy law, you may have some or all of the rights described below.

The California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), provides rights to covered California residents, including the right to know, delete, correct, opt out of sale or sharing, and limit certain uses of sensitive personal information.

Other state privacy laws, including those in Colorado, Connecticut, Virginia, and additional states, may provide similar rights subject to their own requirements and exceptions.

9.1 Right to Know and Access

You may have the right to request that we disclose:

  • The categories of personal information we collect about you.
  • The specific pieces of personal information we maintain about you, where applicable.
  • The categories of sources from which personal information is collected.
  • The purposes for collecting, using, or disclosing personal information.
  • The categories of third parties to whom personal information is disclosed.
  • The categories of personal information sold or shared and the categories of recipients, where applicable.

Where required by California law, this information may cover the 12-month period preceding your request, or a longer period where required or permitted by law.

9.2 Right to Delete

You may have the right to request that we delete personal information we have collected from or about you.

We will delete personal information upon a valid and verified request, subject to applicable legal exceptions.

We may retain information when reasonably necessary to:

  • Complete a transaction or provide a product or service requested by you.
  • Detect security incidents, fraud, or illegal activity.
  • Comply with legal obligations, including tax, accounting, and recordkeeping requirements.
  • Exercise or defend legal claims.
  • Maintain internal records reasonably necessary for permitted business purposes.
  • Fulfill other exceptions recognized by applicable law.

Where required, we will direct service providers and processors to delete personal information and notify relevant third parties, subject to legal exceptions.

9.3 Right to Correct

You may have the right to request correction of inaccurate personal information we maintain about you.

We may request information reasonably necessary to verify the accuracy of the information and the identity of the requester.

We will correct inaccurate information as required by applicable law and notify relevant service providers or processors where required.

9.4 Right to Opt Out of Sale, Sharing, or Targeted Advertising

You may have the right to opt out of the sale of personal information, the sharing of personal information for cross-context behavioral advertising, or the processing of personal information for targeted advertising.

The availability and scope of these rights depend on applicable law.

You may exercise these rights using the methods described in Section 8.

9.5 Right to Limit Certain Uses of Sensitive Personal Information

California residents may have the right to limit certain uses and disclosures of sensitive personal information, subject to applicable exceptions.

Where we use sensitive personal information for purposes beyond those permitted without limitation under California law, we will provide a mechanism to exercise this right.

We do not intend to use sensitive personal information to infer characteristics about consumers.

9.6 Right to Data Portability

Where applicable law provides, you may request a copy of certain personal information in a portable and, where technically feasible, readily usable format.

We will provide information in accordance with applicable legal requirements.

9.7 Right to Appeal

If we decline to take action on a privacy request, residents of states that provide an appeal right may appeal our decision.

To submit an appeal, contact info@verveculture.com with the subject line "Privacy Request Appeal."

Please include the original request reference number, if available, and explain why you believe our decision should be reconsidered.

We will review the appeal and respond within the period required by applicable law.

Where required, we will also inform you of the availability of a state attorney general complaint process if your appeal is denied.

9.8 Right to Non-Discrimination

We will not unlawfully discriminate against you for exercising privacy rights.

We will not deny goods or services, charge different prices, provide a different level or quality of service, or retaliate against you for exercising applicable privacy rights, except as permitted by law.

We may offer voluntary loyalty programs, discounts, or other financial incentives involving personal information where permitted by law and where any required notice and consent have been provided.

9.9 No Account Required

You are not required to create a new account to submit a privacy request where prohibited by applicable law.

If you have an existing account, we may allow you to submit a request through that account.

We may request reasonable information to verify your identity and protect your personal information from unauthorized disclosure.

10. How to Submit a Privacy Request

You may submit a privacy request using either of the following methods:

Email: info@verveculture.com
Subject line: Privacy Request

Website: Use the "Your Privacy Choices" or privacy request form linked in the website footer, once implemented.

Postal Mail:
Verve Culture, LLC
Attn: Privacy Request
1205 Hilltop Parkway
Steamboat Springs, CO 80487
United States

Please identify the type of request you are making, such as access, deletion, correction, opt-out, or appeal.

We may ask for information reasonably necessary to verify your identity and locate your records. Verification requirements will be proportionate to the nature and sensitivity of the request and consistent with applicable law.

We will not use information collected for verification for unrelated purposes, except as permitted by law.

Where applicable, authorized agents may submit requests on your behalf.

Response Timelines

We will acknowledge and respond to privacy requests within the time required by applicable law.

For example, covered California businesses generally must respond to verifiable consumer requests within 45 calendar days, subject to a permitted extension where reasonably necessary and where the consumer is notified.

Other state laws may impose different timelines, including specific acknowledgment, response, or appeal deadlines.

We will apply the deadline applicable to your request and jurisdiction.

If we cannot fulfill a request, we will explain the reason to the extent required by law.

11. Data Retention

We retain personal information only for as long as reasonably necessary and proportionate to the purposes for which it was collected, including legal, accounting, security, operational, and contractual requirements.

Retention periods may vary by category of information and purpose.

  • Order and transaction records: Period needed for fulfillment, returns, tax, accounting, and legal obligations.
  • Customer account information: While the account remains active and as needed for legitimate business or legal purposes.
  • Customer support communications: Period needed to resolve inquiries, maintain service records, and address disputes.
  • Marketing and communication preferences: While needed to administer communications, honor consent, and maintain suppression records.
  • Cookie and advertising identifiers: Period appropriate to the technology, purpose, applicable consent, and legal requirements.
  • Security and fraud records: Period necessary for security, fraud prevention, investigation, and legal claims.

When personal information is no longer reasonably necessary for the purposes for which it was collected, we will delete, de-identify, or otherwise dispose of it securely, subject to applicable legal requirements.

We may retain limited information necessary to document and honor privacy choices, such as opt-out and suppression records.

A deletion request does not necessarily require immediate deletion of records that we are legally permitted or required to retain.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, destruction, or misuse.

These safeguards may include access controls, encryption where appropriate, security monitoring, vendor review, and other measures suitable to the nature of the information and the risks involved.

No website, electronic transmission, or storage system can be guaranteed to be completely secure.

We cannot guarantee the absolute security of personal information transmitted to or stored by us.

If we become aware of a data breach affecting personal information, we will investigate and provide notices as required by applicable law.

13. Children's Privacy

Our Services are intended for a general audience and are not directed to children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 without obtaining verifiable parental consent where required by the Children's Online Privacy Protection Act ("COPPA") or other applicable law.

If we learn that we have collected personal information from a child under 13 without the required consent, we will take appropriate steps to delete the information or obtain the required consent, as permitted by law.

Parents or legal guardians who believe a child has provided personal information to us may contact us at info@verveculture.com.

We do not knowingly sell or share personal information of children under 16 without the consent or authorization required by applicable law.

Where applicable state law requires additional protections for minors, including restrictions on targeted advertising or the sale of personal information, we will comply with those requirements.

14. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, payment services, social media platforms, and other services.

We do not control the privacy practices of third parties that independently operate their services.

When you interact with a third-party service, that service's privacy policy and terms may apply.

We encourage you to review the privacy policies of any third-party services you use.

Our inclusion of a link or integration does not necessarily constitute an endorsement of the third party's privacy or security practices.

15. International Data Transfers

Verve Culture is based in the United States.

If you access our Services from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.

Those countries may have data protection laws that differ from the laws of your country of residence.

Where required by applicable law, we will implement appropriate safeguards or other legal mechanisms for international transfers.

16. Financial Incentives and Loyalty Programs

We may offer discounts, promotions, loyalty benefits, or other financial incentives in connection with certain activities, including subscribing to marketing communications, participating in promotional programs, or providing information necessary to administer an offer.

Where a financial incentive involves the collection, sale, or sharing of personal information and applicable law requires additional disclosures or consent, we will provide a separate notice explaining:

  • The material terms of the program.
  • The categories of personal information implicated.
  • How the program relates to the value of personal information.
  • How to opt in and withdraw from the program.

Participation is voluntary.

We will not require consent to the sale or sharing of personal information as a condition of purchasing goods or services unless permitted by applicable law.

17. Automated Decision-Making and Profiling

We may use automated tools for purposes such as fraud detection, payment risk assessment, advertising measurement, website personalization, and product recommendations.

We do not intend to use automated processing to make decisions that produce legal or similarly significant effects concerning consumers without providing the disclosures, rights, assessments, and other protections required by applicable law.

Where applicable law provides rights relating to profiling, automated decision-making technology, or significant decisions, we will provide the required notices and mechanisms to exercise those rights.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, services, legal obligations, or regulatory requirements.

When we make material changes, we will update the "Last Updated" date and provide additional notice where required by applicable law.

Where a material change requires consent, we will obtain consent before applying the change to information already collected, as required by law.

We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or the exercise of your privacy rights, please contact us:

Verve Culture, LLC
Attn: Privacy Team
1205 Hilltop Parkway
Steamboat Springs, CO 80487
United States

Email: info@verveculture.com
Website: https://verveculture.com

For privacy requests, please use the subject line "Privacy Request."

For appeals, please use the subject line "Privacy Request Appeal."

We will handle privacy inquiries and requests in accordance with applicable law.