Rodrigo Leonel Villanueva Cuevas was born in San Sebastian Tutla Oaxaca in the year of 1965, he learned the craftsmanship tradition thanks to his family.
His great Grandfather Mr. Roman Cordova Platas made shawls and his grandmother Felipa Cordova Vargas and her husband Guillermo Cuevas Mendez had their linen workshop. His mother Mrs. Guillermina Cuevas Cordova makes the typical Oaxaquena Blankets, and she had the great idea of making clothes with handmade fabric.
From the year 1990 Rodrigo had his own workshop and he started working independent and incorporating the knowledge of all of his family and making new designs and recycling old designs.
With the help of his wife Macrina Reyes Matus, who is in charge of making the clothes. His son Guillermo Villanueva Reyes with his wife Andrea Cruiz Bernal have also joined the family workshop. All together they form a team to make beautiful and very good quality products.