Steamboat Living - Verve Culture Spotlight

Steamboat Living - Verve Culture Spotlight

Steamboat Living 

Summer 2018

Feature on Verve Culture in the Arts & Culture Around Town section. 


STEAMBOAT SPRINGS — It's lunchtime, and Jules Vertrees is casually pressing homemade tortillas.

"The thing about tortillas is that they're just like pancakes," she said. "The first one never seems to work out."

Continuing to press the simple masa flour and water mixture into her tortilla press, her second try turns out perfectly. Meanwhile, her mother, Jacquie Lewis, whips up shrimp and vegetables for the taco filling.

Jules and Jacquie aren't an ordinary mother-daughter duo. They've been working together for more than 20 years, and not just in the kitchen. Their most recent enterprise is Verve Culture, a company that specializes in artisan gifts from other cultures.

"Our products are all about experiences," Vertrees said. "People want unique gifts that mean something and that provide an experience; they want to go skydiving or eat in a new restaurant and post about it on social media rather than getting another outfit they don't need." READ MORE.


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